Publishes Research

IPC Media

A selection of brand names that they publish are;

·         Chat

·         Golf Monthly

·         Look

·         NME

·         Women’s Weekly

·         Yachting World

·         House to Home

·         Rugby World

IPC Media publicise over 60 iconic media brands, which covers from magazine, print, tablets, online, mobile and events, IPC Media publishes brands that we see in supermarkets and in everyday life. In fact, it is such a large company that it engages with twenty five million users globally every month, with their online websites, and engages twenty-six million adults through their magazine brands.

IPC Media is then broken down into three subsections; IPC Connect, IPC Inspire and IPC Southbank. IPC Inspire has a range of brand names, that generally follow the themes of wealth, leisure and lifestyle, these brands are mainly all aimed at men, such as; Country Life, Decanter, Nuts, NME and Mousebreaker. IPC Southbank is quite upmarket and is mainly aimed at women, with fashion, luxuries, and homes. Brands include; Marie Claire and House to Home. IPC Connect again are aimed at women, with brands such as Chat, Women and TVTimes.

IPC Media was founded in 1958, and the headquarters are in London.

Bauer Media

A selection of brand names that they publish are;

·         Closer

·         Golf World

·         Mojo

·         Q

·         Steam Railway

·         Landscape

·         Kerrang

Baer media is only a small part of Bauer Media Group. Bauer is Europe’s largest privately owned publishing Group, this is an empire with over 300 magazines in 15 countries. Bauer Media Group is a multinational media company headquartered in Germany, it was founded in 1875. However, the magazine heritage goes back only as far as 1953, it originally started with Angling Times and in 1956 of Motor Cycle News.

The type of brands that Bauer Media covers is very wide and varying, from things like Golf and Railways to mother and baby and closer. Bauer Media publishes for both genders and all range of leisure activities. So the target audience for this publishing company is very large and includes almost everyone, with a media product for everyone.

The company is so large that in 2010 the turnover of Bauer media was 2,129 million euros.

 

Conde NAST

A selection of brand names that they publish are;

·         Vogue

·         Glamour

·         Easy Living

·         Vanity Fair

·         House & Garden

·         GQ

Conde NAST is a small part of Advance Publications, its headquarters are in New York. The company was founded in 1909 by Condé Montrose Nast. Samuel Irving Newhouse, Jr. is the chairman and CEO of Advance Publications. The company attracts more than 164 million consumers.

The brand types that Conde Nast publishes are quite up market, and are mainly aimed at women; this is because the magazines are mainly about fashion for women and for the home, such as magazines like Vogue, which is fashion for women, and magazines such as House and Garden which is fashion for the home.