Colours Mood Board

These are the main colours that will feature in my music magazine.. The colours are often associated with females which is what my target audience mainly is made up of. The colours are very complimentary and I may have more colours that I consider later. I have put all of the tones on this mood board because it will depend on my main cover photograph as to what tone and shade I pick of the colours to see what looks best and compliments the image.

Although these colours links stereo-typically to females they are also what are seen on most high class music  magazines, I tried not to go for the really bright colours as the indie-rock target audience that I am aiming for are often wearing colours that are not really bright.

On my front cover, contents and feature article I will also consider using black and white to add really contrast, and these colours are very popular in the magazine industry.

Typography Mood Board

These are some of the fonts that I will consider using on my music magazine, I the reason to why I choose these fonts is that they look quite sophisticated and are not childish, which will hopefully reflect that my music magazine is one of quality, also I choose these fonts because they look quite feminine, especially the Bodoni MT, looks like the typography that you would see in the pages of Vogue and other top designer magazines. Times New Roman was also chosen because I think it is easy to read and looks very smart. All of these fonts are easy to read and suit the type of reader that shall buy this magazine, it shows sophistication and reflects my female target audience.

Advertisers Mood Board

This mood board reflects the type of advertisers that will pay to have there products and brand names advertised in my magazine, so that my readers will see there advertisements in my magazine and will buy there products.

I choose these companies to put on my mood board because these are the sort of companies that my target audience will buy from, for example I have shown brands of shoes that my target audience will wear, such as converse and vans. I believe that my target audience wear quite individual things and things that are branded as 'indie', this also reflects the type of music that they listen too, as my music magazine is aimed at an indie-rock crowd. I have also put shops onto my mood board, shops such as 'Zara', 'Asos', 'Oasis' and 'Monsoon' which are not too higher market for my target audience, as the females that I am aiming this at are quite young and realistically wouldn't have a really high income to shop at upper market shops such as Gucci, Louis Vuitton and Christian Louboutin, however, I believe that as a female audience they may perhaps buy some products such as perfume from shops such as Ghost and Chanel.

I have also shown Reading and Leeds festival, Latitude, and guitar marker Fender and Gibson to show how passion my target audience is about music that I believe that they would camp out to see there favorite bands and that they would also want to play music as well, most common of these musical instruments that they would want to play is the guitar, which is quite stereotypical of the indie audience. There are also places where they can by music shown on this mood board, place such as sound clash, HMV, and how they can listen to music, with Beats, Skullcandy's and Sony. Also this takes up the majority of my  mood board it reflects how  much music takes place in my target audience life.

I have also show where my target audience would perhaps eat and drink, places like Costa, Starbucks and Pizza hut which again are not upper market stores and are realistically cheap so that my target audience can shop there as they are young and do not necessarily have a high paying job as yet.

Target Audience Moodboard

This is my mood board for my target audience. The overall thoughts to my target audience, were that they were female, were of a young age, listened to indie-rock music, and were into vintage and indie fashion. This mood board hopefully reflects they interests and things that my target audience.

I choose to put 'Latitude' and 'Woodstock' festivals on my mood board because, my target audience listens to the type of music which is played there, such as, indie, rock, alternative music. I also put the festivals on there because it shows that my target audience are the type of people that are really passionate about there music and they are willing to spend a lot of money to see them. It also shows how they are okay with camping and 'getting in to' there music, also shows how my target audience are very sociable, and will meet people at these music festivals.

I also added fashion items into this mood board such as 'Van's' shoes and 'Converse' shoes, I also put a drawing of vintage fashion on the mood board. This is to reflect the type of clothing that my audience will wear, it links in with the indie and alternative theme, as they generally wear items of clothing that are not 'mainstream', as they do not follow the crowd. I have many clothing lines logos featured on my mood board, some of them include; 'Zara', 'Topshop' and also 'Beyond Retro', Zara and Topshop generally sell clothes that are branded indie and retro, however, Beyond Retro is a small boutique that sells authentic vintage clothing, which my target audience will be interested in.

Other things that I have featured in my mood board are things like, a pile of books, the twitter logo, Facebook, Tumblr, doctor who, a guitar and an iPhone. These are the types of things that my target audience will be interested in outside of music and fashion. It shows that my target audience will be educated, are into social media sites, have smart technology and I have also put a camera as very often indie listeners are into photography.

So, a glance at my mood board and you should be able to tell that my target audience are generally female, who listen indie-rock music, who are passionate about music and are interested into vintage fashion.

Cover Page Analysis

QQ, a photo by Emma's Media on Flickr.

Cover Page Analysis

Kerrang, a photo by Emma's Media on Flickr.

Cover Page Analysis

NME Cover, a photo by Emma's Media on Flickr.