Questionnaire Analysis

Questionnaire Analysis

They people that completed my survey were aged between 16 and 19, 50% were male and 50% were female. One of the questions was to find out who reads the current college magazine, and I found that a staggering 95% didn’t read or didn’t know about the current magazine, suggesting that the college magazine is not working as only 5% knew and read the media product. It is important to know when to print and make your media product available, so I asked me target audience, and the majority with 40% said that they would like to read it every half term, however, it was closely followed with 35%  wanting an issue every month. Seeing as these time periods are quite far apart, I thought the students might want to pay a small fee to improve the magazine; my results were that 45% of the students would pay nothing for it, making it free, but, 35% said they would mind spending 50p upon the product. In response to this question I asked whether freebies/ discounts/ special offers would tempt you into paying for the magazine, and 90% said yes. So, with the new media product I can get the students to pay for the magazine as long as some sort of discount or freebie is included.

Question 6 asked what they would like to see featured in the magazine, for this question I got a range of results, but the top scoring categories were Art, News, Games, Sport and a Problem Page. So, the new magazine will have these topics featured inside and have cover lines on the front cover, to tempt the students into buying it as this is what they want to read about. Colours that attract the target audience are blue, yellow, red and black, so upon the front cover; these colours will be featured, as well as white as that was a high scored too.  

Upon the front cover I found that the college students would like to see either students/people and or student work on the front, with 40% of people wanting to see students/ people, and 35% of people wanting to see students work, this could been in future issues there could be students work upon the front cover.

75% of people would like an online issue so a web address can be featured on the front cover. And, 30 % of people would like to contribute to the college magazine.