Wednesday, 6 November 2013
Sunday, 3 November 2013
Publishes Research
IPC Media
A selection of brand names that they publish are;
·
Chat
·
Golf Monthly
·
Look
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NME
·
Women’s Weekly
·
Yachting World
·
House to Home
·
Rugby World
IPC Media publicise over 60 iconic media brands, which covers from
magazine, print, tablets, online, mobile and events, IPC Media publishes brands
that we see in supermarkets and in everyday life. In fact, it is such a large
company that it engages with twenty five million users globally every month,
with their online websites, and engages twenty-six million adults through their
magazine brands.
IPC Media is then broken down into three subsections; IPC Connect, IPC Inspire and IPC
Southbank. IPC Inspire has a range of brand names, that generally follow the
themes of wealth, leisure and lifestyle, these brands are mainly all aimed at
men, such as; Country Life, Decanter, Nuts, NME and Mousebreaker. IPC Southbank
is quite upmarket and is mainly aimed at women, with fashion, luxuries, and
homes. Brands include; Marie Claire and House to Home. IPC Connect again are
aimed at women, with brands such as Chat, Women and TVTimes.
IPC Media
was founded in 1958, and the headquarters are in London.
Bauer Media
A selection of brand names that they publish are;
·
Closer
·
Golf World
·
Mojo
·
Q
·
Steam Railway
·
Landscape
·
Kerrang
Baer media is only a small part of
Bauer Media Group. Bauer is Europe’s
largest privately owned publishing Group, this is an empire with over 300
magazines in 15 countries. Bauer Media
Group is a multinational media company headquartered in Germany, it was founded in 1875. However,
the magazine heritage goes back only as far as 1953, it originally started with
Angling Times and in 1956 of Motor Cycle News.
The type of brands that Bauer
Media covers is very wide and varying, from things like Golf and Railways to
mother and baby and closer. Bauer Media publishes for both genders and all range
of leisure activities. So the target audience for this publishing company is
very large and includes almost everyone, with a media product for everyone.
The company
is so large that in 2010 the turnover of Bauer media was 2,129 million euros.
Conde NAST
A selection of brand names that they publish are;
·
Vogue
·
Glamour
·
Easy Living
·
Vanity Fair
·
House & Garden
·
GQ
Conde NAST is a small part
of Advance Publications,
its headquarters are in New York. The company was founded in 1909 by Condé
Montrose Nast. Samuel Irving Newhouse, Jr. is the chairman and CEO of Advance
Publications. The company attracts more than 164 million
consumers.
The brand types that Conde Nast publishes are
quite up market, and are mainly aimed at women; this is because the magazines
are mainly about fashion for women and for the home, such as magazines like Vogue,
which is fashion for women, and magazines such as House and Garden which is
fashion for the home.
Q Magazine Analysis
Q Magazine Analysis
Q magazine is ‘the biggest UK music magazine’ which covers a
range of music genres and is said to have the ‘ARBITER
OF TASTE’. The circulation of this magazine is roughly 88,420 between July and December
in 2010 according to the Audit Bureau Of Circulations Limited. Also in between
July and December of 2010 it was recorded that the magazine had a readership of
473,000. However of this readership 75% of them are male, and 25% were female,
collectively they have an average age of 29. Q magazine is distributed monthly,
and 97% of there readers rate this magazine as a ‘quality’ magazine, showing
that this magazine has reached their target audience and is successful as a
media product. In my opinion, I would say that Q magazine’s target audience are
quite varied, as the magazine features lots of different types of music, I also
think that the target audience are people who perhaps have a high disposable
income, and people who want quality and a more sophisticated read, my reason
for believing this is because the readers of this magazine are generally older.
The publisher of this magazine is Bauer Media, who are major
publishers and also produce magazines like; KERRANG, MOJO and they also have
name that aren’t music magazines that they also publish such as; STEAM RAILWAY
and MY HORSE. Bauer Media also publish TV, Radio and Web magazines, showing
that Q is a very small part in this major Media Outlet.
Q magazine was founded by Mark Ellen and David Hepworth, its first
issue was published in October 1986, however originally it was called ‘Cue’ (as in the sense of cueing a record, ready to play) however it was
confused with a snooker magazine so it was changed to ‘Q’. The magazine has
come a long way since then as the ‘Q’ brand has been extended and now has as Q
Radio, with an audience of a staggering 246,000 listeners weekly! Not only that
Q magazine also has Q TV, which as an average of 293,000 weekly watchers. Also,
www.Qthemusic.com has been
launched with 655,000 unique users, 1.8 million page impressions, 18,000 email
subscribes and 19,220 followers on twitter. All of this proving that Q is no
longer just a magazine, Q is now the brand face for their magazine, TV and
internet success.
The mast head itself of Q magazine is a white Q on a red background,
which is also placed in the top left hand corner of the magazine. The reason
why the Q is in the top left hand corner, I think, is because then when the
magazine is in the magazine rack in a supermarket, you can see the red and
white Q brand at the top of the front cover. I believe that the background it
red because red is the colour that the eye is most attracted to, and I think it
standouts compared to most other colours. Also, by having a white Q the two
colours, red and white contrast very much.
Tuesday, 15 October 2013
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